Marketing & Media
Časopis Marketing a Media je prestižním a vlivným oborovým médiem.
FM/PROGRAM/2022
Program konference Forum Media 2022
Strana 1
PROGRAM KONFERENCEwww.forumm edia.cz#for ummedia2022Strana 2
moderuje Luboš Rosí9.00–9.15 Zahájení konference9.15–9.45 Co funguje ve světě kreativity řízené datyJerker Fagerström, kreativní ředitel,Publicis Groupe Nordics / Le Pont (Švédsko)9.45–10.15 PR SUMMIT:Vyhodnocování komunikace jako prostředekefektivního promlouvání anasloucháníJim Macnamara, Distinguished Professor,University of Technology Sydney (Austrálie)10.15–10.45 COFFEE BREAKmoderuje Luboš Rosí14.00–14.15 Média vdobě změnyPetr Dvořák, generální ředitel, Česká televize14.15–14.45 Dobré zprávy, špatné zprávy– Budoucnostžurnalistiky vdigitální éřeJeremy Iggers, expert na mediální etikua občanskou žurnalistiku, autor bestselleruGood News, Bad News (USA)14.45–15.15 Příběh za úspěchem novinářského crowdfundinguvMaďarskuVeronika Munk, spoluzakladatelka, Telex.hu (Maďarsko)15.15–15.45 Jak podnítit renesanci médií vdigitálním věkuEverette Dennis, emeritní profesor žurnalistiky, Medill –Northwestern University (USA)15.45–16.15 Svoboda médií pod tlakem– Význam redakčnínezávislostiTessa Szyszkowitz, historička, novinářka (Rakousko)16.15–16.45 Změna narativu– Evoluce vkreativním storytellinguIain McDonald, Head of Digital, CNN InternationalCommercial (Velká Británie)16.45 –17.00 COFFEE BREAK17.00 –17.45 Bulšit aneb o„žvanění vorganizacích, médiích,politiceavědě“František Koukolík, spisovatel, publicista, neuropatologmoderuje Luboš Rosí10.45–11.15 Srdečné pozdravy zPrahy–branding astorytelling odJamese BondaOmar Mahmoud, ředitel analýz avýzkumu,UNICEF (Švýcarsko)11.15–11.35 Je to osobní: Kreativní personalizace, jak má býtJakub Hodboď, Global Head of Strategy, Ogilvy Social.Lab;Chief Strategy Officer, Ogilvy Česká republika11.35–12.05 Ztalíře kplanetě. Případ regenerativního růstuMichiel Kernkamp, CEO,Nestlé Central & Eastern Europe (ČR)12.05–12.35 Jak prodat dobré nápadyAdam Nowakowski, Creative Agency Partner, Meta (Polsko)12.35–13.05 Silné slabinyKai West Schlosser, Art Director,Serviceplan Innovation Munich (Německo)13.05–14.00 OBĚDMAM STAGE (Sál C1)Zahájení Dopolední blokOdpolední blokC1FOYER CC2C3DSCÉNAPR SUMMITVSTUPSCÉNAMAM STAGEEFFIESTAGEMARKETTOOLSOBĚD / Foyer 2. patroCoffeeBreakSCÉNAMARKET INSIGHTPROSTORY KONFERENCE / 3. patroStrana 3
PR SUMMIT (Sál C3)MARKET INSIGHT (Sál C2)moderuje Václav Sochor10.45–10.55 Zahájení PR Summitu10.55–11.25 Chceme pro vás to nejlepší– jak se korporacevzdalujílidemLeo Wood, Partner, Hanbury Strategy (Velká Británie)11.25–11.55 Sdílení mociNathan Kemp, globální šéf strategie akreativy, Grayling(Velká Británie)Laura Thomas, šéfka strategie, Grayling (Velká Británie)11.55–12.25 Když se celé odvětví musí od základů změnit–Průlom jménemE-mobilitaPeik von Bestenbostel, bývalý šéf koncernovékomunikace, VW Group (Německo)12.25–12.55 Politika vbyznyse– powerplayJon Aarons, Managing Partner, Rud Pedersen(Velká Británie)12.55–14.00 OBĚD10.45–11.35 BIGVILIKŮV WORKSHOP:Jevilo se to jako dobrýnápadVilém Rubeš, Brand Builder11.45–12.35 CONTAGIOUS WORKSHOP:Na žebříku sJosefem HavelkouJosef Havelka, Tactical Flight Officer, Contagious12.40–12.55 KŘEST KNIHY: Reklama– Umění hovna?Josef Havelka12.55–14.00 OBĚDmoderuje Václav Sochor14.00–14.30 Korporátní geopolitická odpovědnost jako faktorreputačníodolnostiNataliia Popovych, zakladatelka One Philosophy (Ukrajina)14.30–15.00 Síla přesvědčovat– válečná propaganda před25lety vJugoslávii adnes na UkrajiněDejan Verčič, profesor, Centrum pro marketing apublicrelations, Univerzita vLublani (Slovinsko)15.00–15.30 Armáda vmediální válceYuriy Sak, poradce pro komunikaci atiskový mluvčíprozahraniční média ministerstva obrany (Ukrajina)15.30–16.00 Autenticita vkomunikaciPaul Casciato, News Communications Manager,University of Cambridge (Velká Británie)16.00–16.30 Vzestup kreativity vPREllie Tuck, globální kreativní ředitelka, FleishmanHillard(Velká Británie)16.30 –17.00 COFFEE BREAKDopolední blokOdpolední blokOdpolední blokDopolední blokLuboš RosíRedaktor aeditorzpravodajství ČT,posledních 10 let řídíjejí Redakci plánováníaanalýz. Vede jedinýspecializovaný pořadomédiích unás,Newsroom ČT24.Marek HlavicaNovinář, manažerahudebník. VedlPRagenturu, působilvkorporacích, řídilPRKlub. Je výkonnýmředitelem AKA, od roku2023 bude výkonnýmředitelem APRA.Václav SochorNovinář, manažeralektor, bývalýrozhlasový ateleviznímoderátor,šéfredaktor týdeníkuMarketing&Media,dnes šéf komunikaceTipsportu.Radek ErbenRozhlasový ateleviznímoderátor adiskžokej.Řadu let působilvHitrádiu Orionatelevizi Polar.Už 18 let moderujevČT Dobré ráno naDvojce.MODERÁTOŘI KONFERENCE14.00–15.00 AKA WORKSHOP:Zpráva ohodnotě oboru marketingové komunikacemoderuje Marek Hlavica, výkonný ředitel, AKALucie Vlčková, Senior Research Manager, Nielsen AdmosphereRenata Němcová Pixová,výkonná ředitelka, Skupinový marketing a komunikace, ČSOBOldřich Dostál, Brand Marketing Director, NotinoLadislav Báča, Director of Brand & MarketingCommunication, T-MobileJan Binar, CEO, McCannRobert Haas, spoluzakladatel, SymbioBronislav Kvasnička, Managing Director,WundermanThompsonSteffen Saemann, Marketing Director CZ/SK, Tchibo15.00–16.00 APRA WORKSHOP:Jak se vyvíjejí ceny vPR?moderuje Denisa Hejlová, vedoucí katedry Marketingovékomunikace apublic relations, Fakulta sociálních vědUniverzity KarlovyJan Tuček, ředitel, STEM/MARKPatrik Schober, Managing Partner, PRAM ConsultingVáclav Pavelka, Managing Partner, Native PRVeronika Dvořáková, Partner, Havel & PartnersJitka Pajurková, PR/Communications Director CZ/SK,McDonald’s16.00–16.45 Politický marketing nepoliticky– Proč se politickástrana zase tolik neliší od Mekáče?Radouane Hadj Moussa, politický marketér, Freedom Agency16.45 –17.00 COFFEE BREAKStrana 4
POŘADATELÉ APARTNEŘIDopolední blok Odpolední blokmoderuje Radek Erben14.00–14.20 Mediální investice vkrizi: Utrácet nebo neutrácet?Petra Pipková, Chief Media Officer, McCannJan Suda, Head of Media & Channel Strategy, McCann14.20–14.40 Pokud vaše zákazníky vůbec něco zajímá,určitě to nejste vyJan Houdek, kreativní ředitel, MustardAleš Fiala, Head of Marketing Strategy, Mustard14.40–15.00 Digitalizace venkovní reklamyMichal Tichý, obchodní ředitel, MetroZoom, BigMedia15.00–15.20 Revoluce vnakupování– Změna vchovánízákazníků iretailerůPavel Kozler, výkonný ředitel, KnowinstoreAdam Klofáč, spolumajitel, Moris Design15.20–15.40 Tornádo včeském pojištění vkontextumediálníchdatLucie Dosedělová, PR manažerka atisková mluvčí,Srovnejto.czMarek Steiger, Head of Brand, Monitora Media15.40–16.00 Skryté bohatství stříbrné generacePetr Miláček, ředitel analýz, FTV Prima16.00–16.20 Nejčerstvější trendy, jež ovlivňují eventovou scénuNorbert Pýcha, CEO, Event ArenaKateřina Horynová, kreativní ředitel, Event Arena16.20–16.40 Špionská kampaň utajené příchutě#WhatTheFanta– Jak hravá značka interagujesesvou cílovou skupinouPavel Beroušek, Portfolio Integration Manager,Coca-Cola HBC CZ/SK16.40 –17.00 COFFEE BREAKMARKET TOOLS (Sál D)moderuje Marek Hlavica10.45–10.55 Otevření Effie Stage10.55–11.10 Mozek vs. reklamaHana Kloučková, Innovation Scout, Confess Research11.10 –11.25 Dekáda sledování videí na internetu– co se změnilo ajakýobsah aktuálně vedeTereza Šimečková, Managing Director, Nielsen AdmosphereTomáš Hynčica, Ad Intel Business Director, Nielsen Admosphere11.25–11.40Boj ozákaznickou pozornost vonline brandových kampaníchJiří Udatný, ředitel pro analýzy, GroupM11.40 –11.55 Nové přístupy kvyhodnocování efektivity komunikacePeter Javornický, Senior Client Consultant, Kantar11.55 –12.10 Dává smysl stavět kampaň na hodnotách?Vojtěch Prokeš, ředitel výzkumu, Behavio Labs12.10–12.25Proč investovat do firemního obsahu, kdyžmátereklamu?Tomáš Cibor, Strategy Director, Boomerang Communication12.25–12.40 Co mají společného nejefektivnější kampaně na YouTubePetr Houzar, Head of Domestic Market Development, GooglePeter Mižík, Video Sales Manager, Google12.40–12.55 Strategická kreativita je skutečná efektivitaMartin Woska, Group Chief Creative & Strategy Officer, TriadAdam Špina, Strategy & Media Director, Triad12.55 Ukončení Effie Stage12.55–13.05 Vyhlášení soutěže Agentura rokuRadana Čechová, šéfredaktorka, Marketing & Media13.05–14.00 OBĚDEFFIE STAGE (Sál D)MAM ExtraHlavní mediální partner:Pořadateléaodborní partneři:Mediální partneři:Partneři:TVZDARMA
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