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Žánrová Role reklamy: Přesvědčit nebo pobavit? pestrost se už dnes nenosí PETR SCHÖNFELD mediální manažer

JOSEF HAVELKA Contagious

„The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains the